What does our path into the digital future look like?


Where do we stand today? Where are we headed? We spoke to colleagues worldwide to get a look ahead at the digital future of our company.

“Digitalization presents OSRAM with many challenges. However, it also offers tremendous opportunities for new business and improved competitiveness in our current fields of business. In view of these trends, if OSRAM wants to remain in a strong position in the future, we also need to take a critical look at the way we think and act: Will our past recipe for success also work tomorrow? We are living in a world that is becoming increasingly volatile, uncertain, complex and ambiguous. To cope with this, we need employees who are willing to take on responsibility. And we need a culture of openness and a positive way of dealing with failure. One thing is clear: In the future, a company’s agility and its ability to learn and apply new things, rather than its size, will determine its success.” Dr. Stefan Kampmann, Chief Technology Officer

 

 

“The internet of things, as it is known, will connect all sorts of objects with the internet – from machines, cars and lights, to intelligently connected transport packaging. To play a role in these markets, we need to be fast. When it comes to many digital business models, the requirements are not yet known at the start of development. In these cases, quickly developing a prototype that you can test and improve together with the customer is more important than waiting for a 100-percent perfect product.” Dr. Thorsten Müller, Head of Corporate Innovation
“The possibilities of digitalization for our business are as extensive as our imagination. Every day, new applications are being created that make our everyday lives easier. The conditions that our products offer for digital applications are ideal. It is up to us to seize these opportunities and transform them into business models.” Christophe Richon, Head of Strategy at Lighting Solutions
“The competition is changing. We need even more digitalization expertise in our teams. At the same time, we need to focus more on building external networks. To do so, we are looking to exchange ideas with other companies, and especially with start-ups.” Marcus Graser, Head of Strategy & Marketing at Specialty Lighting
“We are one of the market leaders in the APAC region. In China, for example, we have already equipped several cities with our cutting-edge digital lighting solutions. The challenge now is to keep pace with the speed of developments in the digital lighting market.” Minna Lai, Head of Research & Development at Lighting Solutions in the APAC Region
“We are excellently positioned to benefit from the major opportunities provided by digitalization. There are few competitors right now that have such an extensive market reach with comparable technological innovation. However, we still need to become more flexible and agile.” Dr. Lori Brock, Head of Corporate Innovation in the Americas Region
“Digitalization enables us to provide new services, especially connectivity with a building’s other technical facilities or the use of analytics software with the help of artificial intelligence. I see challenges first and foremost in the field of data security.” Dr. Klaus Orth, Head of Research & Development at Digital Systems
“There are many exciting growth markets out there for us – think of the role sensors play in the internet of things or automated driving, for example. From a technological perspective, we see interesting potential for highly integrated and/or miniaturized opto components such as µAFS. A major challenge, however, is the rapid pace at which the lighting market is changing.” Dr. Ulrich Steegmüller, Chief Technology Officer at Opto Semiconductors