PRISM Dr. Berlien, can you tell us in one sentence what OSRAM stands for today?
BERLIEN We stand for one of the most exciting products of all – light. Light in all its amazing and almost infinite uses and applications. And we intend to make the best use of it – in driverless cars, smart homes and smart cities, the Internet of Things and digital communication.
PRISM And now regarding the purpose behind it all: why do we do what we do?
BERLIEN We use light to transform light into better life. We are facilitating mobility, increasing safety and security, creating connections, and enhancing well-being and health. We are continually developing new applications for major digital trends, making light intelligent, and going far beyond mere lighting.
PRISM And what makes us the experts here?
BERLIEN We have the know-how. For more than 100 years we have been turning light into quality of life. Electric lighting made cities safer, gave people more opportunities to educate themselves now that they could read in the evenings, and improved productivity in factories – in short, it promised a better quality of life for all. And it is this promise that we continue to fulfill.