Each issue of our employee magazine has a focus topic that is of particular interest and relevance to OSRAM employees. We take a look at these topics from different angles and consider all their facets – like looking through a prism, in fact. To make the focus topic stand out from all the other articles we give it its own color in each issue. This time the color is yellow.
Yellow is the brightest of the primary colors and has high radiant power and long-range visibility. The fact that it can be seen from a long way away means that it has always been used for signs and signals that need to be conspicuous. Yellow is also a color that covers a large part of the visible spectrum, ranging from lemon yellow to gold. These properties make yellow ideal as the focus color for this edition of Prism on the subject of digital sales. The number of sources of information for potential customers has increased enormously, and so too have the demands made by customers. Success comes only to those who create customer experiences that are both individual and the best possible. Yellow also stands for sunlight – and therefore for brightness and warmth, for alertness and clarity. It can show us the way to a successful future and give us the confidence and energy to meet any challenge.