Digital shopping


OSRAM is investing in its digital sales infrastructure because business customers also have high expectations of their online purchasing experience.

1. INITIAL CONTACT

An initial idea leads to specific interest in OSRAM products: customers find out about current products via the website, social media or marketing campaigns.

  • Customers receive targeted information through newsletters, social media, etc.
  • In addition to contacting sales staff, customers can obtain information themselves in the online Xchange shop

2. PURCHASE DECISION IN THE ONLINE SHOP

The user-friendly B2B OSRAM Xchange online shop turns initial interest into a concrete decision to purchase.

  • High level of user-friendliness thanks to simple operability and availability on tablets, smartphones and other devices
  • Concrete product recommendations
  • Simplified login process
  • All the product information, such as prices and details, are just a click away

3. GENERATION OF THE ORDER

Products can be selected and orders generated with just a few clicks.

  • High level of user-friendliness through simple ordering
  • Past orders can be viewed and repeated with just a couple of clicks
  • Shopping carts can be downloaded and products can be stored in wish lists to make future orders even easier

4. AFTER-SALES SUPPORT

In digital sales processes, the journey doesn’t end as soon as the sale has been made. OSRAM uses the data arising during the purchasing process for the benefit of its customers in the form of targeted support, meaningful recommendations and discount campaigns.