An initial idea leads to specific interest in OSRAM products: customers find out about current products via the website, social media or marketing campaigns.
The user-friendly B2B OSRAM Xchange online shop turns initial interest into a concrete decision to purchase.
Products can be selected and orders generated with just a few clicks.
In digital sales processes, the journey doesn’t end as soon as the sale has been made. OSRAM uses the data arising during the purchasing process for the benefit of its customers in the form of targeted support, meaningful recommendations and discount campaigns.